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Technological transformation: Redefining the rules of the game in the telecommunications industry
Global telecommunications company
Technological transformation: Redefining the rules of the game in the telecommunications industry
How innovation and digital transformation are redefining success in the competitive telecoms industry.
- Industry
- Telecommunications
- Technology
- Marketing Automation & CRM
Client
With 25 years of operation in Peru, this well-known telecommunications company has firmly established itself in the telecommunications market with its brands, serving 20 million customers.
The company has invested more than S/ 30,000 million in improving the country’s telecommunications infrastructure, contributing significantly to its economic development.
Description
In an effort to address connectivity and efficiency challenges within its marketing and sales departments, this Peruvian telecommunications company engaged in a strategic partnership with Convertia. This collaboration has enabled the company to optimize its resources and enhance its market share through the automation of processes and the integration of cutting-edge digital marketing and sales technologies. The outcome has been a marked increase in lead generation and sales, setting new benchmarks for digital transformation in the telecommunications industry.
Tasks
- Achieve inter-collaboration of marketing and sales and obtain full traceability of your strategies
- Streamline the entire sales process
- Optimize marketing and sales investment
How a telecommunications company improved its day-to-day operations
This telecommunications company improved its daily operations by implementing automation and CRM technology.
On the one hand, they managed to establish an efficient process, as well as being able to follow the complete traceability of all their actions.
Integration of marketing and sales teams
They were able to implement a new efficient process
Investment optimization
They were able to improve results without increasing their level of investment.
Full visibility of the sales cycle
Through all-in-one technological solutions, they gained access to complete end-to-end traceability.
What was the challenge?
It faced the challenge of unifying the operations of its marketing and sales teams, which were working with disconnected tools, affecting efficiency and the ability to optimise resources.
The objective was to find a solution that would integrate both teams to improve investment control in marketing and the optimisation of human and financial resources in sales.
“Achieving an efficient process between the marketing and sales areas obtained a quick and clear return.”
Solution implemented
Convertia introduced Marketing Automation & CRM, enabling the company to not only improve coordination between marketing and sales, but also optimise its digital media spend and automate lead distribution.
This end-to-end solution provided a unified view of campaigns, improved resource allocation and reduced operational costs, all while increasing efficiency in lead generation and management.
In a period of 9 months we experienced:
-
Lead generation
Increase
+286%
-
Sales
Increase
+292%
-
Sales effectiveness
Increase
from 12% to 15%
-
Conversion rate on sales vs. leads
Average
80%
Solutions implemented
