Automotive company
Smart digital acquisition of high-quality leads for a leading automotive company
Transforming automotive acquisition with innovative digital strategies.
- Industry
- Automotive
- Technology
- Marketing Automation & CRM
- Omnichannel Contact Center
Client
This distinguished company in the dynamic automotive industry has solidified its position as a global leader, driven by its unwavering dedication to innovation and quality in vehicle manufacturing.
Operating across every continent, the company stands at the forefront of the market, known for seamlessly blending tradition with cutting-edge technology. Yet, navigating the path to success comes with its share of challenges.
In an industry marked by intense competition and constant technological advancements, the company continually faces the imperative to innovate, not only in its products but also in its marketing strategies
Description
In the fast-paced automotive industry, where competition is relentless and technological innovation is constant, a global industry leader encountered the challenge of safeguarding its reputation and sustaining its leadership position while expanding market presence and increasing sales.
The solution to this challenge was found in a partnership with Convertia to digitally capture high-quality leads through targeted marketing campaigns, driving growth and safeguarding the brand.
Tasks
- Reinforce brand recognition and protect your brand from competitors’ strategies in your digital campaigns.
- Optimize campaign results by regulating the CPC and keeping the CPL stable.
How an automotive company integrated a digital acquisition strategy
This automotive company integrated a digital acquisition strategy that allowed them to multiply their lead acquisition and improve the customer experience from the earliest stages.
Brand positioning
Maintained its leading positions in its digital channels and protected its bids
Optimization of results
Managed to regulate the CPC and maintain the CPL in your digital campaigns
Cost optimization
Achieved better results while maintaining your investments
What was the challenge?
The company faced the challenge of protecting its brand and maintaining its leadership in the face of growing competition that sought to take over the market using terms associated with its identity.
The challenge focused on regulating CPC and keeping CPL stable, aiming not only to avoid the negative impact of competition on these costs but also
to outperform rivals and strengthen the brand’s market presence and sales.
This approach aimed at efficiently protecting advertising spending and also at significantly increasing brand visibility and share in the competitive environment of the automotive industry.
“Within a context in which competitiveness in digital campaigns is very high, they managed to improve results.”
Solution implemented
Considering the challenges presented, Convertia assisted in achieving their objectives by providing a smart digital acquisition service. Our focus was on obtaining high-quality leads through digital search engine marketing campaigns, supported by a highly specialized marketing team.
Demonstrated results
-
Leads
Increase
+177%
-
Stable and controlled CPL
Stable
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Implemented solutions
