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Digital strategy to increase sales for a telecommunications and entertainment company
Telecommunications and entertainment company
Digital strategy to increase sales for a telecommunications and entertainment company
Explore how a telecommunications company optimized its omnichannel marketing, cut costs, and enhanced ROI to deliver a unique customer experience.
- Industry
- Telecommunications
- Technology
- Marketing Automation & CRM
- Omnichannel Contact Center
Client
This telecommunications company specializes in delivering satellite television services. Alongside a wide array of telephony and Internet offerings, it provides an extensive selection of television channels and programs, covering sports, movies, series, and live events. Renowned for its dedication to innovation and service excellence, the company is committed to delivering high-quality experiences to its customers.
Description
The telecommunications company sought a trusted partner to thoroughly rethink its marketing and sales strategy, aiming to uncover new approaches for optimizing results. On one front, they implemented a new digital recruitment strategy focused on creating more efficient content and leveraging analytics for deeper insights to drive improved outcomes. Simultaneously, they incorporated technological solutions to ensure full end-to-end traceability of all operations, empowering the company to operate autonomously.
Tasks
- Implement a strategy to grow exponentially in different markets, within an expansion project.
- Achieve an efficient digital marketing strategy
- Implementing a high-performance sales process
How a telecommunications company made its omnichannel marketing more efficient
How a telecom company streamlined its omnichannel marketing, reduced costs and raised ROI for a differentiating Customer Experience.
First, it gained significant growth, as well as an optimized marketing and sales process.
Implemented digital strategy
Achieved the optimal omnichannel strategy that accompanied their sales objectives
Sales growth
Achieved the established objectives in the different markets
Improved customer service times
They managed to reduce these, as well as a complete traceability to make the process more efficient
What was the challenge?
The company found itself in a pivotal moment, aiming for exponential growth while facing challenges with their digital recruitment strategy falling short of expectations. The objective was ambitious: achieve a 20% increase in sales through their PPC strategy, necessitating a high conversion rate to optimize their investment.
Simultaneously, they identified opportunities for enhancing the traceability of their Contact Center sales. Lacking full visibility into their sales process, they seized the chance to implement improvements aimed at boosting conversions from lead to sale.
"We managed to streamline the digital strategy that allowed us to grow exponentially in different markets with the support of Convertia."
Solution implemented
Convertia executed a comprehensive digital strategy in marketing and sales, incorporating a new PPC strategy and technology solutions to maximize ROI. Various campaign assets were tested, and lead generation channels were optimized, all backed by detailed analytics to identify efficiency opportunities. The strategy covered a range of campaign types and channels, including SEO, SEM, Display, Discovery, Remarketing, Facebook, and SMS.
In response to the challenge of increasing sales, technology solutions were implemented to enable full traceability of all leads, providing a unified view of campaigns, costs, ROI, and generated leads. Integration of Convertia’s all-in-one solutions, such as Marketing Automation & CRM and Omnichannel Contact Center, enabled data connectivity and offered benefits such as immediate lead response across communication channels and attention prioritization based on conversion rates.
Demonstrated results
-
Sales through PPC
Increase
> 49%
-
Generation
Increase
> 115.000 leads / month
-
Conversion costs
Stable
=
Save time and resources
If your company is facing similar challenges and requires assistance with your digital recruitment strategy, feel free to reach out to our team of experts
Implemented Solutions
