Energy company
Elevating the benchmark for success in the energy industry
When innovation in marketing and excellence in sales converge to revolutionize the outcomes of a leading player in the energy industry.
- Industry
- Energy & Utilities
- Technology
- Marketing Automation & CRM
Client
It is a leading company in Spain and globally, renowned for its gas, electricity, and renewable energy solutions.
With over a century of experience, it is dedicated to innovation and sustainability, prioritizing the transition to cleaner energy and continuous improvement of the customer experience. It aims to pave the way for a sustainable energy future while upholding its core values of efficiency and innovation.
Description
In a fiercely competitive market, a prominent Spanish energy and utilities company successfully propelled its growth and distinguished itself from its direct competitors through a highly effective marketing and sales strategy executed by Convertia. The outcome was exceedingly positive, resulting in a substantial increase in lead generation and sales.
Tasks
- Improve its brand positioning in the energy market
- Improve your market share
- Increase sales by optimizing investment
How an energy company improved its sales effectiveness
This energy company managed to improve its sales effectiveness and boost its business results with a smart digital engagement strategy, multiplying its sales and increasing sales quality.
Improved reach and impact
Made an impact on your audience, standing out from the competition
Increased sales
Increased the volume of leads and their attention
Improved sales quality
Implementing personalized strategies improved the quality of acquisition
What was the challenge?
The energy and utilities industry is known for its fierce competition, making it challenging for companies to differentiate themselves and expand their customer base.
Initially focused on enhancing their position in the national energy market, the company soon realized the need to aim higher and set ambitious goals, including surpassing direct competitors in market share.
“In a highly competitive market, having a partner that understands your differential is key to stand out and get the best results.”
Solution implemented
To address the challenges faced by the energy and utilities industry and accomplish the objectives of this company, we provided them with a specialized marketing team dedicated to capturing high-quality leads. These leads were then serviced by a high-performance sales team that we developed from the ground up at Convertia, ensuring top-notch quality and overcoming the outlined challenges. As the investment in marketing and equipment is a cost we assume, we opted for a digital acquisition performance-based model.
Demonstrated results
-
Lead generation
Increase
+250%
-
Sales
Increase
150%
-
Sales effectiveness
Increase
12% a 25%
-
Churn Rate
Decrease
-5%
Solutions implemented
Otros casos de éxito
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