Sales
What will the future of sales look like in 2030?
12/18/2025By 2030, selling will no longer be about pushing, but understanding. AI and data are transforming sales into more human, accurate, and relevant conversations.
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Marketing
The end of vanity metrics: the indicators the executive committee really values
10/15/2025Impressions and clicks don't answer the CFO's hardest question: "Where is the revenue?". Stop presenting statistical noise and start demonstrating real impact. Learn to master the indicators that truly matter in the boardroom: CAC, LTV, and profitability.
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Sales
How we build sales teams from scratch to deliver real results
09/12/2025Many companies generate quality digital leads but struggle to convert them. At Convertia, we build specialised sales teams tailored to each business, trained on the product, supported by effective technology, and continuously optimised to turn leads into real customers.
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Sales
What will the future of sales look like in 2030?
18/12/2025
By 2030, selling will no longer be about pushing, but understanding. AI and data are transforming sales into more human, accurate, and relevant conversations.
Read more Marketing
The end of vanity metrics: the indicators the executive committee really values
15/10/2025
Impressions and clicks don't answer the CFO's hardest question: "Where is the revenue?". Stop presenting statistical noise and start demonstrating real impact. Learn to master the indicators that truly matter in the boardroom: CAC, LTV, and profitability.
Read more Sales
How we build sales teams from scratch to deliver real results
12/09/2025
Many companies generate quality digital leads but struggle to convert them. At Convertia, we build specialised sales teams tailored to each business, trained on the product, supported by effective technology, and continuously optimised to turn leads into real customers.
Read more Marketing
How to avoid advertising waste in an increasingly complex digital environment
14/07/2025
A complex digital ecosystem and rising ad costs are causing over 41% of digital spend to go to waste. Companies need a smarter, specialized acquisition model to protect profitability. [How to avo...sing waste | Word]
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Sales
Lead Scoring: The essential guide to boost your sales
26/05/2025
Lead Scoring is a powerful method that assigns values to leads based on key criteria, enabling teams to focus on prospects with the highest likelihood of converting. It improves resource allocation, accelerates the sales process, and enhances collaboration between Marketing and Sales.
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Sales
Why the traditional sales funnel no longer works (and how to build a modern, AI-driven customer journey)
12/05/2025
The linear sales funnel is a relic of the past. Today’s consumers navigate a complex web of social media, reviews, and instant decisions that don't follow a straight line. This article breaks down why the traditional model fails and offers a strategic guide to building a modern, non-linear journey. By focusing on authenticity and meaningful micro-moments, brands can move beyond simple transactions to create lasting relationships.
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Technology
The future of Customer Service and AI: The era of Virtual Agents
21/04/2025
Discover how conversational AI, personalization, and omnichannel experiences are shaping the future of customer experience.
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Technology
Myths that are holding back digital transformation in companies
04/04/2025
Digital transformation is driven by strategy, talent and culture—not just technology. Discover the myths that slow companies down and how to overcome them.
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CX
The evolution of customer behavior in telecommunications in 2025
25/03/2025
Telecom customers now expect more than connectivity. In 2025, personalization, data privacy, intelligent networks, and integrated digital ecosystems define how operators must evolve to stay relevant.
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CX
How to build an omnichannel content strategy for your business
12/03/2025
Content alone is no longer enough. An effective omnichannel content strategy focuses on delivering seamless, consistent customer experiences across every touchpoint, increasing engagement, trust, and conversions.
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Technology
5 signs your company needs to improve customer service (and how to fix it with virtual agents)
04/03/2025
Customer service plays a critical role in customer experience and brand perception. This article outlines five clear signs your support strategy needs improvement and explains how intelligent automation and virtual agents can enhance efficiency, satisfaction, and retention.
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CX
The impact of digitalization on customer experience: trends every business should know
18/02/2025
Digitalization is now part of consumers’ everyday lives, shaping the way they discover, compare, and choose products or services. Customer expectations have evolved. Today, they seek fast interactions, personalized experiences, and a seamless connection with brands across any channel. In this context, companies must rethink how they engage with their customers and find more agile […]
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Technology
How to reduce operational costs in telecommunications without compromising service quality
03/02/2025
By combining automation, data intelligence, and agile business models, telecom companies can optimize resources while delivering better customer experiences.
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Marketing
The 8 most common mistakes that affect conversion rate and how to avoid them
23/01/2025
Small mistakes can have a big impact on conversion rate. This article breaks down the most common issues affecting website performance and how to fix them.
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